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Investment Philosophy

Who wants to be an average investor? We all dream of beating the market and being super investors, and we spend an inordinate amount of time and resources in this endeavor. Consequently, we are easy prey for the magic bullets and the secret formulas offered by salespeople pushing their wares. In spite of our best efforts, though, most of us fail in our attempts to be more than average. Nonetheless, we keep trying, hoping that we can be more like the investing legends—another Warren Buffett, George Soros, or Peter Lynch. We read the words written by and about successful investors, hoping to find in them the key to. | 13 11 15 IC V I------t -4 FINANCE Ỉ H f r.- . I WILEY INVESTMENT PHILOSOPHIES SECOND EDITION Successful Strategies and the Investors Who Made Them Work ASWATH DAMODARAN Investment Philosophies Founded in 1807 John Wiley Sons is the oldest independent publishing company in the United States. With offices in North America Europe Australia and Asia Wiley is globally committed to developing and marketing print and electronic products and services for our customers professional and personal knowledge and understanding. The Wiley Finance series contains books written specifically for finance and investment professionals as well as sophisticated individual investors and their financial advisors. Book topics range from portfolio management to e-commerce risk management financial engineering valuation and financial instrument analysis as well as much more. For a list of available titles visit our Web site at .