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Design Secrets: Packaging

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How well a product is packaged can make or break its commercial success. The latest volume in RockportÆs popular Design Secrets series is a hands-on sourcebook for designers in any industry. Design Secrets: Packaging deconstructs 50 projectsùranging from food and beverages to gift sets to electronics -- to illuminate some of the best thinking in this challenging arena. Unlike showcase volumes that present only the finished design, this book goes behind the scenes to highlight the entire design process, from how the idea was initially conceived to the techniques and trade secrets that produced the end result. Each project profile includes. | contents 6 Kama Sutra CMse Design Group Adnam s Brewery Design Bridge 6 Chock Full O Nuts New York Classics 6 Ch . 22 Philip B AdarnaMorloka 26 Pepsi Blue Ml é Design 3J Selfridges s Design 16 Floris Tn.Srfi A Wrbt. ltd. Me NMNt h 40 Wetnoz Design Edge 46 Trident White Primo Angell Fifth 48 Tea Tree Marcus Design 52 Marquis Philips wine IKD Design Solutions Pry tr 56 Foschinl The luptter Drawing Boom 60 Mr. Lee Design Bridge 64 vitalizes Marcus Design 68 Target Design Guys 7i Shoks tones Knowles Ritchie 74 Victorian Olive Groves David Uatashir tesigr 78 Fnilattt Addis 83 Soaptopia M Phase. 86 Nscovery Channel him Santas 9 Lipton Teas u Glass BriteSmlie Addis 108 furrier 0 MO aw poxlon g 116 Krusteaz 118 AG Hair Products 120 The South Australian Company Store Motiv Design 126 SimpleHuman Smart Design 130 Blue Q Gum Vito Costarelta. Kelly Lear. Kathy Soranno. Ingnd Zill and Michelle Sonderegget. HiJev intu. 134 Nk Mip Wine Dossier Creative 136 Butternut Bread Willoughby Design Group 140 Animal Planet Alexander Isley. Inc 144 Fanta 148 Planet Crunch Crocker. Inc 152 Ormonde layne Pyott Design Consultants 154 Nissan Europe Fitch Worldwide London 158 Perfect 10 Vbrio 162 Mother Megs Fine Foods Lloyd Grey Design 166 Do-It-Yourself CD Cases Ohio Girl Design 172 Aqualibra Blackburn s Design Consultants 176 Tesco Kids Brandhouse WTS 180 Watercolours Sayles Graphic Design 184 Boots Sandwiches Roundel 188 Fanny Farmer Fannie May llenhart Design 92 Pol Roger Champagne Lewis Moberly 96 Sun-Rype Fruit Veggie Bar karacters design group 200 CVS Pharmacy Ml R Design 204 Coppers Candy Mirko IHỈ Corp. 206 Designer Directory 208 About the .