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Cuốn sách này là một đối tác thiết yếu trong nghiên cứu bất động sản, cung cấp công cụ để nâng cao ra quyết định cho người tiêu dùng và các nhà nghiên cứu tại các nền kinh tế thị trường của bất cứ quốc gia nào quan tâm đến sử dụng đất và đầu tư bất động sản, cuốn sách của ông sẽ nâng cao hiệu quả thực sự thị trường bất động sản. Với tài sản là loại tài sản lớn nhất thế giới, dữ liệu kịp thời về giá nhà đất chỉ có dễ dàng hơn để. | 30 Private Real Estate Investment TABLE 2-1 Numeric Values for Variables in Functions for Utility and Optimal Advertising a b g A0 q .5 4.1 3.1 100 .07 Advertising FIGURE 2-4 Maximum utility when allowed advertising A is optimal advertising A . in parameters. Remember also that the actual values have no meaning except in reference to other values calculated in the same way. The importance of the general model is that it achieves an optimum for all combinations of numerical values given the parameters. What we are interested in is what happens when equilibrium is disturbed. Assume you are considering a certain community for locating your business. You find the present condition equilibrium for our purposes of sign regulation as plotted in Figure 2-4. How does a change in the political landscape change your decision to locate How does it change the fortunes of market participants How does that change of fortune affect other business owners decisions to locate in the community Taking aesthetic regulation as just one example of the restrictions on freedom of choice imposed by government what would you expect the aggregate effect of numerous restrictions to be A reduction in the value of g from the 3.1 shown in Table 2-1 to 2.3 results in a reduction in both allowed advertising A 35.9375 and as expected utility U 82 218 as shown in Figure 2-5. Combining the last two plots in Figure 2-6 shows the cost in terms of lost utility of reducing the effectiveness of advertising . It is this argument that Land Use Regulation 31 may persuade the one vote an investor needs from the local council. If the vote is close and swing vote is rational this argument may only need to ring true with that one member. Utility U changes with the change in allowed advertising A the efficiency of advertising g and community disutility for advertising as expressed 32 Private Real Estate Investment through Env p. The effect on utility of a change in allowed advertising is greatest when the .