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Business Across Cultures Culture for Business Series_5

Tham khảo tài liệu 'business across cultures culture for business series_5', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | BUSINESS ACROSS CULTURES Figure 3.12 Internal versus external control percentage selecting what happens to me is my own doing. Figure 3.12 shows the proportion who answered a internal control . Our database shows that Western cultures share extremely internally-controlled orientations. It is obvious that most Western managers are selected on the competence false or not that essentially any environment can be controlled any market created and any problem overcome by one s own doing. You market what we can produce better known as technology push. Asians who mostly come from externally-oriented cultures are supremely equipped to be stimulated by signals from the markets. Correspondingly they operate under the handicap of often not being the ones pushing the latest technological developments. Thus the dilemma is between selling what you can make or making what you can sell. 94 FURTHER VALUE DIMENSIONS GENDER DIFFERENCES The locus of control is one of the few value dimensions where men and women score with any significant difference across cultures. Both in the US as well as in Asia and Europe males are significantly more inner-directed than females see Figure 3.13 . Women seem to be more motivated by external stimuli while men seem to believe they are in control of their environment by superimposing their views on it. We use a range of questions of which the following is an example to position people along this dimension Of the following two statements which do you believe to be more in line with your reality a Becoming a great success is a matter of hard work luck has little or nothing to do with it. b Becoming a great success often depends on being in the right place at the right time. Figure 3.13 Gender differences - degree of internal control 95 BUSINESS ACROSS CULTURES Whilst men are equally divided with 50 percent answering a and 50 percent answering b 58 percent of women answer b more outer directed . Entropy Internal versus External Lowest most important .