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Business Across Cultures Culture for Business Series_4

Tham khảo tài liệu 'business across cultures culture for business series_4', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | FURTHER VALUE DIMENSIONS Figure 3.5 Average Specific score across age ranges which is made up of business people and may experience detachment from the family and its more diffuse dynamics. Entropy Specific-Diffuse Lowest most important variable Country Industry Religion Age Gender Education Job function Highest least important variable Corporate Climate Culture 69 BUSINESS ACROSS CULTURES RECONCILING SPECIFIC AND DIFFUSE CULTURES We can observe this dimension in action in the various alliances between many of the major airlines. In our work with British Airways and American Airlines we helped the parties recognize and respect different ways in which they define the relationship with their passengers. It is typically American to emphasize core competencies and shareholder value. In contrast British Airways emphasize service with hot breakfasts champagne in some classes and the like. In this One World alliance the options were Serve the cattle with Coke and pretzels. Serve not only hot breakfasts but also add some massage shoe polishing and other extras and hence go bankrupt on the flight. Compromise and serve hot pretzels so it becomes certain that you will lose all the passengers. Reconciliation here is the art of trying to define specifically those areas that provide a more personal service and deepen the relationship in the service being provided. Only this would work. The success of the alliance will depend on this very reconciliation the competency of the employees of the airlines to consistently choose those specific moments to deepen the relationship in the service being provided. A compromise - hot pretzels - will lead to a business disaster and we have often seen them in alliances. Some two years ago Merrill Lynch ML was facing fierce competition from Charles Schwaab on the Internet. While ML s financial consultants were used to developing long-term and expensive relationships with their clients Charles Schwaab decided to put its efforts into helping .