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How to Create the Next Facebook

In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it?. | Facebook is good for more than just social networking use the company as a business model for building the startup of your dreams For your convenience Apress has placed some of the front matter material after the index. Please use the Bookmarks and Contents at a Glance links to access them. Apress www.it-ebooks.info Contents Foreword.v About the Author.vii Introduction.ix The Mission.1 Legal Structure.13 The Product.29 Raising Capital.45 The Pitch.63 Deal Terms.81 Go-to-Market.95 The Financials.105 The Business Model.121 Being a Great CEO.131 The Team.137 M A.147 Chapter 13 Selling Your Company.153 Chapter 14 The IPO. 163 Chapter 15 Wealth Management.173 Chapter 16 Conclusion.179 Glossary .183 Index.191 .