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in the face of an economic downturn and spiraling nancial markets, marketers examine their marketing budgets for the upcoming year This e-book highlights the marketing budget trends for 2009 as shared by leading marketing blogs and web sites. No matter what you may do with your marketing budget for the new year, it’s always a good idea to take a macro-view of the marketing climate at large to learn what other industries and marketing executives plan for their 2009 marketing expenditures | mayraruiz.com training email marketing web design speaking public relations outreach writing branding collateral promotion presentations marketingmisfit.com mayraRuiz.com NOVEMBER DECEMBER 2008 economicp_utlopkfor2009 and Its impacton marketing budgets in the face of an economic downturn and spiraling financial markets marketers examine their marketing budgets for the upcoming year This e-book highlights the marketing budget trends for 2009 as shared by leading marketing blogs and web sites. No matter what you may do with your marketing budget for the new year it s always a good idea to take a macro-view of the marketing climate at large to learn what other industries and marketing executives plan for their 2009 marketing expenditures. Ruiz-McPherson Communications LLC city smarts in country parts email marketing web design training public relations outreach speaking -ỤK- w WM w M branding collateral writing social media strategy presentations .marketers alike are wondering how this year s budgets will stretch. However one thing is clear in today s global economic slowdown marketing organizations must change if they are to succeed. Suresh Mitral Principal Analyst Forrester Research MARKETING BUDGET OVERVIEW for the last couple of months in my Letters f from the Editor column I ve in one way or another touched on a reality facing many marketing managers and executives marketing budgets for 2009 will be impacted in some way shape or form. How these budgets are impacted is the primary focus of this e-book dedicated to sharing the collective insight and trends from various leading marketing blogs online publications and thought leaders in the marketing space. Before diving into this subject however it should be noted that there is a difference in perception when it comes to marketing budgets. Some managers see marketing as an expense others passionately argue that any marketing expense is really an investment in positioning and promoting your business. So states John .