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THE HEALTH CONSEQUENCES OF SMOKING

Think carefully before spending time and money on media campaigns. They can be a seductive waste of resources, unless they are very well focused. Be sure to choose media that are preferred by the group you are targeting. (For example, African Americans are more likely to say that they get their health information from television and radio shows than whites.) Here’s where a board member or advisor with significant public relations experience, working hand in glove with your community advisory board, can be very helpful. Don’t forget to prepare for the increase in demand generated by your media campaign. . | aDtìh C íms@cpi@imc@ A Reference Edition Selected Chapters From 1971 Through 1975 Reports With Cumulative Index For All Reports 1964-1975 U.S. Department of Health Education and Welfare Public Health Service Center for Disease Control Atlanta Georgia 30333 THE HEALTH CONSEQUENCES OF SMOKING A Reference Edition Selected Chapters From 1971 Through 1975 Reports With Cumulative Index For All Reports 1964-1975 U.S. Department of Health Education and Welfare Public Health Service Canter for Disease Contra Atlanta Georgia 30333 1976 HEW Publication No. CDC 78-8357 October 1977 Honorable Thomas p. O Neill Speaker of the House of Representatives Washington D.c. 20515 Dear Mr. Speaker As required by Section 8 a of the Public Health cigarette Smoking Act of 1969 Public Law 91-222 enclosed is the 1976 Report to Congress on the Health Consequences of Smoking. This year s report includes the Bibliography on Smoking and Health -1975 the official abstract bulletin of the National Clearinghouse for Smoking and Health Bureau of Health Education Center for Disease Control Public Health Service. It presents the scientific information published since last year s report to Congress. Also part of this year s report is The Health Consequences of Smoking a Reference Edition a compilation of selected chapters from previous reports to Congress. This reference edition was prepared to emphasize the fact that the major health risks from smoking are known and that recent scientific information refines the understanding of these relationships. without doubt cigarette smoking is a cause of cardiovascular disease various types of cancer and respiratory disease. Its toll In Illness and premature death Is needless and preventable. - Because of ny strong commitment In reducing the morbidity and mortality which result from smoking the Department Is conducting a major review of its programs In this field In order to Introduce administrative and legislative proposals to combat this problem. Sincerely .