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The Impact of Social Networking to Influence Marketing through Product Reviews

After being informed about the annual outbreak and findings from the literature review, focus groups discussed two questions: “How do you think the bacteria are being transmitted to the small babies?” and “What could we do to prevent this transmission?” The women in the focus groups identified hygiene breaks, either during refrigeration or during the long hours of cleaning the chitterlings, as the likely method of transmission to children. Both interventions were evaluated in home cleaning and cooking trials, and in laboratory studies. Barriers to acceptance of the interventions were assessed via follow-up telephone interviews. It was this formative research that provided the key to identifying the. | Volume 2 No. 8 August 2012 ISSN 2223-4985 International Journal of Information and Communication Technology Research 2012 ICT Journal. All rights reserved http www.esjournals.org The Impact of Social Networking to Influence Marketing through Product Reviews Faraz Farooq Zohaib Jan SZABIST Karachi ABSTRACT Online Social networking websites are very popular and have become a part of life. These sites have made significant impact in the individual s life. When analyzing the users scope of social networking it can be concluded that the modern social communities influence in individual s private life whereas the traditional networking or social communities is more interrelated to business circle. This change has undoubtedly offered many firms an opportunity to target this new medium for marketing. In Pakistan marketing on social networks is not taken seriously. There are some companies who have shown interest and have created their presence yet they are not focusing seriously. If this medium is explored intelligently then the social network medium has a potential to provide many new ways to market the audience with the help of registered users indirectly without knowing them. Social Network Facebook has provided many tools for marketing purpose like groups events social ads. These all are widely used and entertaining the enterprise organizations by all means however these all have some limitations. Tagged based marketing on the Facebook is a new concept inspired from the tag facility provided by Facebook. If this strategy is implemented then this would be helpful for organization in terms of targeting audience developing trust of the product among consumer increase clientele etc. This paper presents a survey based research from users and organizations for finding their views on the tagged based marketing on the social networking website Facebook . The survey consists of two questionnaires each for user and organization. this survey helps in understanding the reason why