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Evaluating Health Promotion Programs

To what extent is poor mental health and low educational at- tainment/ drop-out linked? Clearly the association can operate in both directions. From a policy perspective, one would like to know the causal influence of poor mental health on these outcomes. This is notoriously difficult to establish and most research addresses the association rather than the causal impact. The latter can only be es- tablished by experiments (which can be difficult to generalise from) or from techniques that allow one to use “exogenous variation” in mental health to predict its causal impact on later outcomes. Re- cent work by Ding and Lehrer (2007) makes some progress in this direction by. | at the Centre for Health Promotion University of Toronto Evaluating Health Promotion Programs ADDITIONAL COPIES COPYING PERMISSION Additional Copies Copying Permission This workbook is available on our web site at http www.thcu.ca. The Health Communication Unit at the Centre for Health Promotion Department of Public Health Sciences University of Toronto Health Sciences Building 155 College Street Room 400 Toronto Ontario M5T 3M7 Tel 416.978.0522 Fax 416.971.1365 hc.unit@utoronto.ca http www.thcu.ca Permission to copy this resource is granted for educational purposes only. If you are reproducing in part only please credit The Health Communication Unit at the Centre for Health Promotion University ofToronto. DISCLAIMER The Health Communication Unit and its resources and services are funded by Ontario Ministry of Health Promotion. The opinions and conclusions expressed in this paper are those of the author s and no official endorsement by the funder is intended or should be inferred. ACKNOWLEDGEMENTS THCU would like to acknowledge Barb Van Marris and Braz King from Smaller World Communications as the authors of this resource. Version 3.6 August 15 2007 Contents Introduction.5 Step 1 Clarify Your Program.17 Step 2 Engage Stakeholders.27 Step 3 Assess Resources.31 Step 4 Design the Evaluation.33 Step 5 Determine Appropriate Methods of Measurement and Procedures.49 Step 6 Develop the Work Plan Budget and Timeline for Evaluation.63 Step 7 Collect the Data Using Agreed-upon Methods and Procedures.69 Step 8 Process Data and Analyze the Results.73 Step 9 Interpret and Disseminate Results.77 Step 10 Take Action.85 .