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Measuring the User Experience

The goal of this book is to show how usability metrics can be a powerful tool for successfully evaluating the user experience for any product. When some people think about usability metrics, they feel overwhelmed by complicated formulas, contradictory research, and advanced statistical methods. We hope to demystify much of the research and focus on the practical application of usability metrics. We’ll walk you through a step-by-step approach to collecting, analyzing, and presenting usability metrics. We’ll help you choose the right metrics for each situation or application, and show you how to use them to produce reliable, actionable results without breaking your budget. We’ll give you guidelines and tips. | MEASURING THE USER EXPERIENC TOM TULLIS BILL ALBERT .Analyzing. Presenting Usability Metrics To Susan Cheryl and Virginia - Tom To my mother Sara Albert - Bill About the Authors Thomas S. Tom Tullis is senior vice president of User Insight at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the company s User Experience department its facilities include a state-of-the-art Usability Lab. Prior to working at Fidelity Tom held positions at Canon Information Systems McDonnell Douglas Unisys Corporation and Bell Laboratories. He and Fidelity s usability team have been featured in a number of publications including Newsweek Business 2.0 Money The Boston Globe The Wall Street Journal and The New York Times. Tullis received a B.A. from Rice University an M.A. in experimental psychology from New Mexico State University and a Ph.D. in engineering psychology from Rice University. During his 30 years of experience in human-computer interface studies he has published more than 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. Tom also holds eight U.S. patents and is an instructor in the Human Factors in Information Design Program at Bentley College. William Bill Albert is currently a director of User Experience at Fidelity Investments. Prior to joining Fidelity he was a Senior User Interface Researcher at Lycos and Post Doctoral Research Scientist at Cambridge Basic Research. Over the past decade Bill has used nearly every type of usability metric as part of his research. He has published more than 20 papers and has presented his research at many professional and academic conferences. Albert has been awarded prestigious fellowships through the University of California and the Japanese government for his research in human factors and spatial cognition. He received B.A. and M.A. degrees from the University of Washington and a Ph.D. from Boston University. .