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DEVELOPING LOCAL MARKETING INITIATIVES FOR ORGANIC PRODUCTS IN ASIA

Sources of groundwater contamination associated with human activities are widespread and include diffuse as well as point source pollution like land application of animal wastes and agrochemicals in agriculture, disposal practices of human excreta and wastes such as leaking sewers or sanitation systems, leakage of waste disposal sites, landfills, underground storage tanks, pipelines and pollution due to both poor practices and accidental spills in mining, industry, traffic, health care facilities and military sites. . | Local Marketing of Organic Products - A Guide for SMEs DEVELOPING LOCAL MARKETING INITIATIVES FOR ORGANIC PRODUCTS IN ASIA A Guide for Small Medium Enterprises Local Marketing of Organic Products - A Guide for SMEs TABLE OF CONTENTS Foreword .1 PART 1. BACKGROUND MARKETING STRATEGY ORGANISATION AND PRODUCTS.2 1. Introduction.3 Organic Cultivation in the Region.3 National Initiatives to Develop the Organic Sector.4 National Organic Regulations.4 Availability of Certification.5 2. Understanding the challenge.6 Perception of Changes in Challenges Today.7 3. Set up considerations.9 Scope and Structure of the Operation.9 Location.11 Marketing Strategy.12 4. Product line management.14 Product Availability and Quality General Considerations.14 Product Availability and Quality Supplier Policies Procurement and Pricing.15 Current Product Lines.16 Future Product Development Plans and Lessons Learned.16 PART 2. MANAGEMENT.17 5. Organising the supply chain.18 Supply Chain Systems.18 Key Contract Provisions.19 Lessons Learned.19 Future Improvements.20 6. Handling and stock management.21 General Description of Handling and Stock Management.21 Key Handling and Stock Inventory Planning Procedures.21 Lessons Learned and Future Developments.22 7. Marketing promotion and sales management.23 Current Business and Marketing Models.23 Market Communications.23 Customer Services Policies.25 Lessons Learned .25 Future Improvements.26 8. Cost margins price setting and value addition.28 General Price Policies an Cost Structures.28 Lessons Learned and Future Improvements.30 PART 3. SECTOR DEVELOPMENT.32 9. Market assurance and certification.33 Prevalent Market Assurance Systems.33 Lessons Learned and Future Development.35 10. Sector cooperation and market norm building.36 Prevalent Systems for Sector Cooperation.36 Lessons Learned and Future Development.36 11. The IFOAM Organic Guarantee system.37 PART 4. ADDITIONAL INFORMATION AND ANNEXES.39 Additional literature and references.40 Annex 1. .