Đang chuẩn bị liên kết để tải về tài liệu:
How to be creative phần 4

Tất cả các mô hình kinh doanh hiện tại là sai lầm. Tìm một mới. Ive nhìn thấy nó rất nhiều lần. Ông Ted. Một đứa trẻ ở thành phố lớn, chỉ cần ra khỏi xe buýt, muốn được một cái gì đó nổi tiếng: nghệ sĩ, nhà văn, nhạc sĩ, đạo diễn phim, bất cứ điều gì. Hes đầy đủ của lửa, của niềm đam mê, đầy đủ các ý tưởng. | ChangeThis We thought being talented would save our asses. We thought working late and weekends would save our asses. Nope. We thought the Internet and all that Next Big Thing new media and new technology stuff would save our asses. We thought it would fill in the holes in the ever-more-intellectually-bankrupt solutions we were offering our clients. Nope. When I see somebody suffering for their art it s usually a case of them not knowing where that red line is not knowing where the sovereignty lies. Whatever. Regardless of how the world changes regardless of what new technologies business models and social architectures are coming down the pike the one thing The New Realities cannot take away from you is trust. The people you trust and vice versa this is what will feed you and pay for your kids college. Nothing else. This is true if you re an artist writer doctor techie lawyer banker or bartender. I.e. stop worrying about technology. Start worrying about people who trust you. In order to navigate The New Realities you have to be creative not just within your particular profession but in EVERYTHING. Your way of looking at the world will need to become ever more fertile and original. And this isn t just true for artists writers techies Creative Directors and CEOs this is true for EVERYBODY. Janitors receptionists and bus drivers too. The game has just been ratcheted up a notch. iss. 6.05 i U X Every one of our manifestos is free. SEE the rest of them. ChangeThis The old ways are dead. And you need people around you who concur. That means hanging out more with the creative people the freaks the real visionaries than you re already doing. Thinking more about what their needs are and responding accordingly. It doesn t matter what industry we re talking about architecture advertising petrochemi-cals they re around they re easy enough to find if you make the effort if you ve got something worthwhile to offer in return. Avoid the dullards avoid the folk who play it safe. .