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Strategy and the Internet PHẦN 1

Làm thế nào họ có thể sử dụng những gì bạn nói? Những câu trả lời cho những câu hỏi rất quan trọng trong việc giúp bạn thực hiện các chuẩn bị của bạn. Một khi bạn đã phát hiện ra đối tượng của bạn và mong đợi của họ, bạn sẽ có một ý tưởng thực tế về những gì bạn cần phải cung cấp cho họ trong bài trình bày. | HER I 1 FROM THE HARVARD BUSINESS REVIEW OnPoint ARTICLE Does the Internet render established rules about strategy obsolete To the contrary it makes them more vital than ever. Strategy and the Internet by Michael E. Porter New sections to guide you through the article The Idea in Brief The Idea at Work Exploring Further. PRODUCT NUMBER 6358 THE IDEA IN BRIEF oe s the Internet render established rules about strategy obsolete To the contrary it makes them more vital than ever. Why The Internet weakens industries profitability as rivals compete on price alone. And it no longer provides proprietary advantages as virtually all companies now use the Web. The Internet is no more than a tool albeit a powerful one that can support or damage your firm s strategic positioning. The key to using it most effectively Integrate Internet ini- Strategy and the Internet tiatives into your company s overall strategy and operations so that they 1 complement rather than cannibalize your established competitive approaches and 2 create systemic advantages that your competitors can t copy. Integrating Internet initiatives enhances your company s ability to develop unique products proprietary content distinctive processes and strong personal service all the things that create true value and that have always defined competitive advantage. THE IDEA AT WORK The Internet powerfully influences industry structure and sustainable competitive advantage. Industry structure derives from the basic forces of competition competitor rivalry entry barriers for new competitors the threat of substitute offerings and the bargaining power of suppliers channels and buyers. How does the Internet affect these forces It s an open system whose technological advances level most industries playing fields thus intensifying competitive rivalry and reducing entry barriers. It dramatically increases available information shifting bargaining power to buyers. Sustainable competitive advantage comes from operational .