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E-DECEPTIVE CAMPAIGN PRACTICES REPORT: INTERNET TECHNOLOGY & DEMOCRACY 2.0

Deceptive campaigns are attempts to misdirect targeted voters regarding the voting process for public elections. Election activity that would be considered deceptive could for example include false statements about polling times, date of the election, voter identification rules, or the eligibility requirements for voters who wish to cast a ballot. Historically, disinformation and misinformation efforts intended to suppress voter participation have been systemic attempts to reduce voter participation among low-income, minority, young, disabled, and elderly voters. Deceptive techniques deployed in the 2004 and 2006 general elections relied upon telephone calls, ballot challenges, direct mail, and canvass literature drops.1 Some voters were told they would face arrest if they. | E-Deceptive Campaign Practices Report Internet Technology Democracy 2.0 Electronic Privacy Information Center 10 20 2008 E-Deceptive Campaign Practices Report Internet Technology Democracy 2.0 October 20 2008 Executive Summary.4 Report Contributors.6 Introduction.7 Internet Communications and Deceptive Campaigns.7 Voter Profiling.8 The Challenge of Internet Enabled Political Participation.10 Reaching Voters in 2008. 12 Search Engine Requests.12 Search Engine Requests Deceptive Strategies.14 Search Engine Requests Recommendations.15 Search Engine Results.16 Search Engine Results Deceptive Strategies.17 Search Engine Results Recommendations.19 Social Network Sites.20 Social Networking Sites Deceptive Strategies.21 Social Networking Sites Recommendations.23 VoIP or Voice Over Internet Protocol.23 VoIP Political Robocalls.24 VoIP Deceptive Strategies.25 VoIP Recommendations.26 Web Advertising and Behavioral Targeting.27 Web Advertising and Behavioral Targeting Deceptive Strategies.28 Web Advertising and Behavioral Targeting Recommendations.29 2 EPIC The Century Foundation E-Deceptive Campaign Practices Report Internet Technology Democracy 2.0 10 20 2008 Web Blogs and Web Pages.30 Web Blogs and Web Pages Deceptive Strategies.31 E-mail and Instant Messaging.32 E-mail and Instant Messaging Deceptive Strategies.34 E-mail and Instant Messaging Recommendations.36 Conclusion.38 Appendix A.40 Appendix B.43 3 EPIC The Century Foundation E-Deceptive Campaign Practices Report Internet Technology Democracy .