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Steve Jobs.Other books in the People in the News series phần 9

Khi công ty đã đi công cộng, có nghĩa là cổ phiếu của công ty đã được bán trên thị trường chứng khoán, thậm chí nhiều tiền cuộn. Jobs đã bất ngờ trị giá hơn $ 217 triệu, làm cho anh ta là người trẻ nhất trong lịch sử để làm cho danh sách Fortune 400 của các ông trùm . Phần lớn sự thành công của Apple là do Jobs. | creating more innovative devices that Jobs believed the public would love. One of the most inventive was the iPhone which debuted in 2007. It was a stylish simple to use cellular phone which also served as a handheld mini-computer. With it Jobs reinvented the telephone. It was the first device of its kind. Jobs got the idea for the phone because he did not like his cell phone. He wanted a phone with more power and versatility. If he reasoned Apple could install the same operating system on a cell phone as they used on their computers the phone would have much the same capabilities of a computer. And since Apple had already worked with miniaturizing technology with the iPod creating such a device did not seem like an impossible task. He explains We all had cell phones. We just hated them they were awful to use. The software was terrible. The hardware wasn t very good. We talked to our friends and they all hated their cell phones too. Everybody seemed to hate their phone. And we saw that these things really could become much more powerful and interesting to license.It was a great chal- lenge. Let s make a great phone that we fall in love with. And we ve got the technology. We ve got the miniaturization from the iPod. We ve got the sophisticated operating system from Mac. Nobody had ever thought about putting an operating system as sophisticated as OS X inside a phone so that was a real question. We had a big debate inside the company whether we could do that or not. And that was one where I had to adjudicate it and just say We re going to do it. Let s try. The smartest software guys were saying they can do it so let s give them a shot. And they did.59 The iPhone was a huge success. And although Jobs was deeply involved with Apple he had not forgotten about Pixar. Under Jobs s leadership the company was producing one blockbuster hit after another. By 2001 Pixar had earned 2.5 billion making it one of the most successful movie studios of all time. In 2003 Disney s .