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Understanding Stocks

Everything a novice investor needs to know about getting started in stocks While dozens of books purport to be for the beginning investor, most "beginner" books assume a level of knowledge that true novices just don't have. Understanding Stocksis targeted to the beginning investor, providing a concise yet comprehensive overview of the stock market without subjecting readers to terms and ideas they can't understand and frankly, will probably never use. Written in an engaging and direct style, Understanding Stocksuses short, easy-toread chapters to provide a solid working knowledge of the stock market | ĩ ư iMsfienato Me to inrjWeg too Keei to Know L _ 4twr Stocks J UNDERSTANDING STOCKS How to place a trade Know when to sell Evaluate a stock What makes stocks move Steps to get started Where to get advice How margin works Why investors lose money UNDERSTANDING STOCKS Michael Sincere McGraw-Hill New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi Sanjuan Seoul Singapore Sydney Toronto The McGrơwHỈỈỈ Companies Copyright 2004 by The McGraw-Hill Companies Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976 no part of this publication may be reproduced or distributed in any form or by any means or stored in a database or retrieval system without the prior written permission of the publisher. 0-07-143582-4 The material in this eBook also appears in the print version of this title 0-07-140913-0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name we use names in an editorial fashion only and to the benefit of the trademark owner with no intention of infringement of the trademark. Where such designations appear in this book they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. For more information please contact George Hoare Special Sales at george_hoare@mcgraw-hill.com or 212 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies Inc. McGraw-Hill and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work you may not decompile disassemble reverse engineer reproduce modify create derivative works based upon transmit distribute disseminate sell publish or sublicense the work