Kinh doanh - Marketing
Kinh tế quản lý
Biểu mẫu - Văn bản
Tài chính - Ngân hàng
Công nghệ thông tin
Tiếng anh ngoại ngữ
Kĩ thuật công nghệ
Khoa học tự nhiên
Khoa học xã hội
Văn hóa nghệ thuật
Sức khỏe - Y tế
Văn bản luật
Nông Lâm Ngư
Kỹ năng mềm
Luận văn - Báo cáo
Giải trí - Thư giãn
Tài liệu phổ thông
Văn mẫu
Giới thiệu
Đăng ký
Đăng nhập
Tìm
Danh mục
Kinh doanh - Marketing
Kinh tế quản lý
Biểu mẫu - Văn bản
Tài chính - Ngân hàng
Công nghệ thông tin
Tiếng anh ngoại ngữ
Kĩ thuật công nghệ
Khoa học tự nhiên
Khoa học xã hội
Văn hóa nghệ thuật
Y tế sức khỏe
Văn bản luật
Nông lâm ngư
Kĩ năng mềm
Luận văn - Báo cáo
Giải trí - Thư giãn
Tài liệu phổ thông
Văn mẫu
Thông tin
Điều khoản sử dụng
Quy định bảo mật
Quy chế hoạt động
Chính sách bản quyền
Giới thiệu
Đăng ký
Đăng nhập
0
Trang chủ
Kinh Doanh Marketing
Marketing - Bán hàng
The State of Marketing 2011: Unica’s Annual Survey of Marketers
Đang chuẩn bị liên kết để tải về tài liệu:
The State of Marketing 2011: Unica’s Annual Survey of Marketers
Thảo My
92
29
pdf
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Development of the initiative required investment of the organization’s discretionary funding which would have to be diverted from programmatic support. It was estimated that it would take three years before these efforts produced a meaningful return on investment, if ever. In 2001, PSI granted Roberts and her team limited funding and internal support to launch YouthAIDS. YouthAIDS grew dramatically to become a multi-million dollar education and prevention program. Using media, pop culture, music, theater and sports to change the landscape, YouthAIDS made talking about HIV/AIDS “cool.” The YouthAIDS approach stresses self-empowerment and healthy decision-making. | unica The State of Marketing 2011 An IBM Company Unica s Annual Survey of Marketers MARKETING SUCCESS STARTS WITH U MARKETERS SEE THE OPPORTUNITIES YET ARE LESS CERTAIN ABOUT HOW TO SEIZE THEM The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica s Annual Survey of Marketers a must read. Last year Unica s survey revealed the following key concerns among marketers an overall shift to online marketing a greater emphasis on website personalization and a general dissatisfaction with IT support for marketing s technology needs. This year the survey found continued interest in many of the same issues plus a more urgent need to turn data into action increasing recognition of mobile s marketing power and a desire for more integrated technology solutions. Our current report is based on a survey of almost 300 online and direct marketers who Represent a comprehensive mix of companies by location revenues and industry. All responding companies report more than 100M in annual revenue the largest block 54 reports 1B or more per annum. Assume responsibilities across the complete spectrum of marketing roles over one third 35 are marketing executives. Play some role in the purchase of technology whether it s to authorize recommend review or evaluate technology needs and options. To monitor trends many of the survey questions have been carried over from last year. But in response to new developments - such as the maturing of social media and mobile marketing and the increased recognition of the need for interactive marketing - the survey posed nine new questions opening fresh areas of insight. Snapshot of key findings Marketers Seem Ready to Bridge the Gap Between Analysis and Action - This year measurement analysis and learning overtook IT support of marketing needs as the 1 marketing bottleneck. And after years of analysis paralysis respondents identified turning data-into-action as .
TÀI LIỆU LIÊN QUAN
Measuring the marketing performances of state nurseries in Turkey: Examples of eastern anatolia and Black Sea region nurseries
Vinamilk Marketing Plan
Economic analysis of marketing of chickpea in Buldhana district of Maharashtra State, India
Impact analysis of coconut producer societies in Kerala state
Economic analysis of marketing of summer groundnut in Hingoli district of Maharashtra state, India
Smart Solar Marketing Strategies Clean energy state program guide
STATE OF SOCIAL MEDIA MARKETING
Determinants of milk producers participation in marketing channels in Prakasam district of Andhra Pradesh State, India
An economic analysis of production and marketing of mizo bird’s eye chilli (Mizo Chilli) in Aizawl district of mizoram state
Territorial marketing strategy and the development of brewery routes at Santa Catarina State, Brazil
crossorigin="anonymous">
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.