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Social media “likes” healthcare From marketing to social business

One question that arises is the following: how significant in practice is the portion of voluntary buyers? If it is insignificant, it may be acceptable to “push voluntary buyers through” to close the deal while focusing on avoiding non-buyers. To answer this question, a real campaign was carried out (see details in Chapter 7). Instead of contacting all selected customers, a random subset of those selected customers was withheld from contact. It turns out that while the contacted group had a response rate of 5.4%, the not- contacted group had a response rate of 4.3%. In other words,. | Social media likes healthcare From marketing to social business Health Research Institute April 2012 pwc Table of contents The heart of the matter 2 Liking following linking tagging stumbling social media is changing the nature of health-related interactions An in-depth discussion 4 Savvy adopters are tapping into social media to foster new relationships Executive summary 5 Social media is changing online dialogue from one-to-many to many-to-many at a phenomenal speed 7 Consumers are broadcasting their wants needs and preferences through social media 8 Social animals Social studies Social skills Social speed Social networks Social currency How health organizations are evolving from social media marketing to social business strategy 18 A future look Data generated from individuals can help complete the patient profile 27 What this means for your business 30 Social media enables organizations to expand their role with customers April .