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WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES phần 6

mời không chắc chắn về các chức năng. Sử dụng một nhãn rõ ràng trên nút, như "Đăng nhập" tốt hơn xác định hành động.Kể từ khi số lượng lớn các trang web kinh doanh nhỏ và không đòi hỏi số lượng không kể siết nội dung tung hứng rằng các tập đoàn như IBM quản lý trên một cơ sở hàng ngày, | INDEPENDENT VALIDATION Figure 8-8. When rendering PDFs destined for the Web keep the file size small by using Acrobat s preset compression settings. 8 Avoid dark backgrounds Keep in mind that many people download PDFs with the intention of printing them and that they print as is so an entire column of white text reversed on a field of black will require people to waste an inordinate amount of toner for a single sheet of paper. The more whitespace in the design the better. This does not mean that every PDF destined for the Web should reinvent your brand s look and feel but designers should be cognizant of how people will employ the collateral. Keep text as text Layout programs have the ability to convert text to outlines meaning that the shapes of the letters are transformed into vector data that cannot be edited. This avoids missing font issues with commercial printers. Since the PDF format embeds fonts into the file this is not necessary. Keeping the text as text not only keeps the file size down it ensures that the words are selectable via Acrobat s Select Text tool. Link the links Acrobat allows designers to embed URL links right into the PDF which can be a great way for readers to return to the main corporate site after reading the document visit the featured customer s website or launch any website referenced in the content. 183 WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES Provide a link to the reader You can never expect anyone to have Acrobat installed let alone have the most current version. Always provide a link to Adobe s Acrobat Reader which is a free download. Interactive. Interactive is a loaded term because it means different things to different people. For some it s a fancy way of saying Flash for others it s taken literally and the reader really does interact with the material. In terms of case studies it could mean either but is better defined as a nontraditional presentation of the success story instead of long pages of prose the .