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WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES phần 5

1 Tuy nhiên, điều quan trọng là nhãn tồn tại, tải các trang với các nút rõ ràng mời gọi không chắc chắn, như trong Hình 5-7.Hình 5-7. Trong khi trang web này sử dụng nhãn rõ ràng đối với các lĩnh vực của nó, nút đăng nhập là chỉ có một mũi tên nhỏ, | WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES Summary Your company s About section is going to be a high-traffic area. People care about the little details like corporate charity and quarterly earnings and the power of well-designed information cannot be understated. Take advantage of the medium and build a rich environment for your visitors. Well-organized press release pages detailed investor relations and a premium contact form will go a long way in building the company s name as a reputable contender. 142 7 PRODUCTS AND SERVICES WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES Companies are not started with the goal of doing nothing. Every business from the smallest mom-and-pop bookstore at the end of the street to the international goliaths like Ford Microsoft and IBM start with an idea good enough to support a profitable operation and continue to work to develop new ideas that keep them in the black. Some businesses like niche auto part manufacturers produce small physical widgets with obscure part numbers that drive bigger machines. Another company assembles those small parts and sells the final shiny product to the public. The corporate office of the second company uses complex software applications developed by a third company to keep their office workers grounded to their computers between lunch breaks. A fourth corporation makes nothing but consults about the expensive applications the corporate office uses and produces complex workflow and productivity diagrams to justify their fees. A fifth company a legal firm sells their intellectual prowess and enjoys healthy profits simply for being clever. At the end of the day every business does something. Up to this point we have covered several very important aspects of a corporate website from content and accessibility to navigation structures and the ever-important homepage. All of these and all of the chapters following serve to bolster the indispensable part of the website where the .