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Leander Kahney's Inside Steve's Brain_3

Tham khảo tài liệu 'leander kahney's inside steve's brain_3', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Chapter 3 Perfectionism Product Design and the Pursuit of Excellence Be a yardstick of quality. Some people aren t used to an environment where excellence is expected. Steve Jobs In January 1999 the day before the introduction of a new line of multicolored iMacs Steve Jobs was practicing his product presentation at a big auditorium near Apple s HQ. A reporter from Time was sitting in the empty auditorium watching as Jobs rehearsed the big moment when the new iMacs would first glide into public view. Five of the machines in a range of bright colors were mounted on a sliding pedestal hidden behind a curtain ready to take center stage on Jobs s cue. Jobs wanted the moment when they slid out from behind the curtain to be projected onto a large video screen looming over the stage. The technicians set it up but Jobs didn t think the lighting was doing the translucent machines justice. The iMacs looked good onstage but they didn t really shine on the projection screen. Jobs wanted the lights to be turned up brighter and to turn on earlier. He tells the producer to try it again. Speaking into his headset the producer instructs the backstage crew to set it up. The iMacs slide back behind the curtain and on cue they slide back out again. But the lighting is still not right. Jobs comes jogging halfway down the hall and plonks into a seat legs dangling over the chair in front. Let s keep doing it till we get it right OK he orders. The iMacs slide back behind the curtain and out again but it s still not right. No no he says shaking his head. This isn t working at all. They do it again. This time the lights are bright enough but they re not coming on soon enough. Jobs is starting to lose patience. I m getting tired of asking about this he snarls. The crew does it a fourth time and finally the lighting looks great. The machines sparkle on the huge projection screen. Jobs is elated. Oh Right there That s great he shouts. That s perfect Wooh Throughout all this the Time reporter is