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Data For Marketing Risk And Customer Relationship Management_9

Tham khảo tài liệu 'data for marketing risk and customer relationship management_9', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 1 1 1 1 ProepectE Predicted Probability Percent Respond 12-Month sales Total Average 1 1 Decile 2 557 0.20528 0.70473 1 630 750 636 Ml 0 1 2 556 0.82408 0.53409 7437g3 1 -- 4291 la 2 556 0.78395 0.81161 581 856 220 is 2 557 0.70040 0.57567 . 528 006 206 4 2 558 0.62896 0.55004 355 307 S139 5 1 2 558 0.56060 0.48045 301 687 yilie 6 1 2 557 0 49619 0 47086 244 66 s 96 1 p 1 2 556 0.42468 0.44468 1 4 676 761 1 1 L. 2 558 0-33066 0-39210 141 585 l p 2 556 0.10231 0.28165 79 500 r 1 311 1 Total 25 577 0.58270 0.51464 4 781 469 I 187 ị . . . 1 Figure 9.9 Validation decile analysis. The Ptìrt Sate how mom from Gum d Probabllity PeiWflt Cumulative Nwnber ofltfal Cumiol Clíĩ pf Ressondera TuH Cum of Of M Tow ClT 12 Mo- - Vodt Dede Puscects .r rdc ir j ResỊtìBe Ftesponders Respond RiSJ RssjO de Ftespcnters Res poise Lift Li Ssfes Sse 0 2 557 10 90.53 K 473 70 473 1 892 13.69 1 80 1339 137 1317 1.639.759 1 630 750 1 2 558 20 62.41 63409 66.940 1 622 12.32 3.424 2691 123 130 1743 639 2 374 330 2 2 558 30 78.40 61 181 65.020 1 530 11.89 4 989 3790 119 126 Ỉ561 656 2.936 045 2.557 40 70.04 57.567 03.157 1 472 11.13 6461 49.98 112 123 1528.006 3.464.051 4 2 358 50 62.99 55304 61.526 1 407 10.69 7 869 59 77 197 120 1355 307 3 819 358 5 2.558 50 50.06 46945 69.279 1.229 9.34 9.097 69.11 M 115 1301 587 4 121 045 6 2.557 70 49.62 47.906 67.538 1.294 9.15 10.391 76 28 91 112 1244 062 4.365.797 Ĩ 2.558 60 42.47 44.483 65.906 1.138 8.65 11.430 86.90 86 109 1194.576 4.K0.3M 8 2.558 90 33.07 39 219 64.051 1.093 7.62 12 442 94.52 76 105 1141.586 4.791.958 9 2.558 100 19.23 23.186 51.464 721 6.43 13.163 109.90 100 79 500 4 781 468 -CIÀI 25577 58.27 01.465 13.163 109.00 4 781.468 Compare the lift for responders Í Figure 9.10 Validation gains table with lift. Page 227 Gains Chart - Validation Data Figure 9.11 Validation gains chart. The following data step appends the overall mean values to every record data ch09.bs_all set ch09.bs_all if _n_ eq 1 then set preddata retain sumwgt rspmean .