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E-Marketing, 3rd editionJudy Strauss, Adel I. El-Ansary, and Raymond Frost

Tham khảo sách 'e-marketing, 3rd editionjudy strauss, adel i. el-ansary, and raymond frost', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | E-Marketing 3rd edition Judy Strauss Adel I. El-Ansary and Raymond Frost Chapter 3 The E-Marketing Plan Prentice Hall 2003 Overview Overview of the E-Marketing Planning Process Creating an E-Marketing Plan The Napkin Plan The Venture Capital E-Marketing Plan A Six-Step E-Marketing Plan Step 1 Situation Analysis Step 2 Link E-Business with E-Marketing Strategy Step 3 Formulate Objectives Step 4 Design Implementation Plan to Meet the Objectives Step 5 Budgeting Step 6 Evaluation Plan Overview of the E-Marketing Planning Process How can information technologies assist marketers in building revenues and market share or lowering costs How can firms identify a sustainable competitive advantage with the Internet when so little is understood about how to succeed