Đang chuẩn bị liên kết để tải về tài liệu:
Matt HaigKogan Brand Failures Praise for Brand Failures

You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice, which you ignore at your own peril.” Laura Ries, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding “Every marketer will read this with both pleasure and profit. But the lessons are deadly serious, back to basics: real consumer benefits, value, execution. Read it, enjoy it, learn from it.” Patrick Barwise, Professor of Management and Marketing, London Business School “Business books that.