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(Aug 2012)What Lies A h eadCrowdfunding: Why Start Now?

The current need for growth capital among businesses is intense. The economic and legal barriers to raising such capital have been so high, for so long, that the promise of seeking investment directly from communities of friends, supporters, customers and suppliers is intoxicating. Companies are chomping at the bit for new capital. With the legalization of Crowdfunding just over the horizon, now is the time for businesses to act if they intend on competing for and attracting capital from the crowd. Even just maintaining the option for Crowdfunding requires companies to take careful action now. In partnership with a qualified. | WP II Version 1 Aug 2012 Crowdfunding Why Start Now The current need for growth capital among businesses is intense. The economic and legal barriers to raising such capital have been so high for so long that the promise of seeking investment directly from communities of friends supporters customers and suppliers is intoxicating. Companies are chomping at the bit for new capital. With the legalization of Crowdfunding just over the horizon now is the time for businesses to act if they intend on competing for and attracting capital from the crowd. Even just maintaining the option for Crowdfunding requires companies to take careful action now. In partnership with a qualified intermediary your company can take the appropriate steps today towards an effective and compliant Crowdfunding campaign in the future. 2012 CommunityLeader Inc. This publication including all images and the following proprietary product names CommunityFunding CampaignLeader CommunityInvestor and Apicista are protected under international copyright laws with all rights reserved. Neither this white paper nor any of the material contained herein may be reproduced without written consent of the authors. www.communityleader.com WP II Version 1 Aug 2012 ịjịị Comm unity Leader Bad Advice and Faulty Assumptions Raising equity capital directly from unaccredited investors in the crowd is not yet legal and appropriate warnings from the SEC and industry voices have cautioned businesses from soliciting investment in accordance with the outline of the JOBS act. Unfortunately many businesses have been ill-advised to interpret these warnings to mean they must wait to take any action pertaining to Crowdfunding. This has kept businesses from starting the process of consideration and preparation for a Crowdfunding raise - something that can and should start right now. Although certain rules for Crowdfunding have not yet been finalized by the SEC - and the actual execution of Crowdfund solicitation from investors .