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BEFORE WE BEGIN It trends to watch

It is hard to believe another year has come and gone. So many interesting trends have emerged this year, and many more are likely poised to do so next year. At Luckie & Company, we spend a lot of time observing and studying trends that impact consumers’ lives. The following is a list of 10 trends we feel have potential to continue growing, maybe even enter the mainstream and start to play an emerging role in daily life in 2010. If nothing else, they’re pretty cool and worth keeping an eye on. For hipsters, trendsetters and early adopters, some of these. | 10 TRENDS TO WATCH IN 2010 I November 2009 fe I V . u . BEFORE WE BEGIN It is hard to believe another year has come and gone. So many interesting trends have emerged this year and many more are likely poised to do so next year. At Luckie Company we spend a lot of time observing and studying trends that impact consumers lives. The following is a list of 10 trends we feel have potential to continue growing maybe even enter the mainstream and start to play an emerging role in daily life in 2010. If nothing else they re pretty cool and worth keeping an eye on. For hipsters trendsetters and early adopters some of these are going to be old news but for the majority of us in the masses some pretty interesting things will start to pop up into our everyday routines. 41 1 AUGMENTED REALITY Augmented reality AR is a term and application that has been around since the 1990s. To date it has mainly been used by engineers and researchers to supplement their work and in very simple manners in the visual world for consumers. However that has started to change with the mainstreaming of webcams and smartphone cameras that allow individuals to unlock AR content and provide a three-dimensional experience for the user bringing the real and digital worlds together. Earlier this year Doritos introduced a line of Late Night chips. To promote the chips a limited-edition AR symbol was printed on the back of the Late Night chip bag. Users visited a special Doritos Late Night Web site lined up the symbol with their webcam and unlocked a never-before-released song and video from popular pop-punk band Blink-182. For the 2009 holiday season The Home Depot has released a special AR gift card. When lined up with a webcam the card shows a continuous stream of possible gifts and saves the gifts in a special section of the Web site for further viewing and information. Another cool AR application is from Zugara where online shoppers can try clothes on before they buy them. There really seems to be no .