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21st Century Manufacturing Episode 2 Part 12

Tham khảo tài liệu '21st century manufacturing episode 2 part 12', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 414 Future Aspects of Manufacturing Chap. 10 10.7.1 Maintaining a System Perspective between QA and ĩĩme-to-Market As a note concerning the big picture there will always be an inherent trade-off between total quality assurance and time-to-market see Cole 1991 1999 . This is not a new phenomenon. In Chapter 1 it was mentioned that Eli Whitney was first criticized by his customers for slow delivery. Later he was congratulated for the quality and repairability of his guns. But along the way there must have been some tense negotiations In today s era of shrinking product cycles in many high-tech markets the rewards of being first to market are very high in terms of market share and profit. Furthermore the latter provides the source for funds for the next generation of technology. This often occurs when a producer such as Intel or Microsoft can make orders of magnitude of improvement over earlier products and versions of the same product. If these performance improvements are highly valued by customers such as high-speed computing for certain customers some quality problems will be overlooked. Increasingly this implicit bargain is institutionalized in beta testing. The most dramatic example is Microsoft 2000 which had 500 000 prerelease customers participating in its beta testing. This broader view of customer awareness shows that if the right bargain is struck between supplier and consumer then the best possible product can be delivered at the right time. 10.8 LAYER III AESTHETICS IN DESIGN Engineers and technologists tend to be a little disparaging toward discussions that involve art and aesthetics. But a question worth pondering is If miniaturized electronics are destined to be a part of our everyday life much like clothing and housing why can t technology be softened to suit the human desire for comfort elegance and fine design One major way to maintain a competitive advantage over the next few years will be to acknowledge the importance of artistry and design .