Đang chuẩn bị liên kết để tải về tài liệu:
Inside Steve's Brain Leander Kahney_7

Các lập trình viên viết phần mềm cho các sản phẩm mà họ đã không bao giờ nhìn thấy. Một nhóm kỹ sư thiết kế một nguồn cung cấp điện cho một sản phẩm mới, trong khi một nhóm khác làm việc trên màn hình. | even with their closest confidants wives boyfriends parents. Employees certainly will not discuss their work with outsiders. Many won t even refer to the company by name. Like superstitious theater folk who call Macbeth the Scottish play some Apple employees call it the fruit company. Talking out of school is a firing offense. But many employees don t know anything anyway. Apple staffers are given information on a strictly need-to-know basis. Programmers write software for products they ve never seen. One group of engineers designs a power supply for a new product while another group works on the screen. Neither group gets to see the final design. The company has a cell structure each group isolated from the other like a spy agency or a terrorist organization. In the old days the information flowed so fast out of Apple that the legendary trade publication MacWeek was known as MacLeek. Everyone from engineers to managers was feeding information to the press. Since Jobs s return Apple s 21 000 employees as well as dozens of suppliers are extremely tight-lipped. Despite dozens of reporters and bloggers sniffing around very little good information leaks out about the company s plans or upcoming products. In January 2007 a judge ordered Apple to pay the 700 000 in legal fees of two websites that reported details of an unreleased product code-named Asteroid. Apple had sued the sites in an attempt to learn the identity of the person in its ranks who leaked the information but lost the case. Some speculated that Jobs sued the websites to keep the press in line. The lawsuit was seen as press intimidation a scare tactic designed to intimidate the press from reporting rumors. Much of the public discussion concerned press freedom and whether bloggers have the same rights as professional reporters who enjoy some protection under laws that shield journalists. This is why the Electronic Frontier Foundation took on the case and turned it into a cause célèbre to protect press .