Đang chuẩn bị liên kết để tải về tài liệu:
Inside Steve's Brain Leander Kahney_3

Thành công trong thị trường PC truyền thống được đo bằng số lượng, không chất lượng. Chuyên gia và ngành công nghiệp đồng hồ Gartner Inc đã thực hiện cuộc gọi lặp đi lặp lại cho Apple để thoát khỏi công việc kinh doanh phần cứng bởi vì thị phần của mình trong những năm 2000 rơi vào con số thấp duy nhất. | MacBook Pro laptop as much as 875 than Dell makes on a 500 system about 25 . This is why Dell bought Alienware a boutique gaming machine manufacturer in 2006. It s been clear for years that Apple doesn t compete in the same market as PC companies but for many years its health as a business was measured by the number of machines it sold not the value of those machines. Success in the PC market has traditionally been measured by quantity not quality. Pundits and industry-watch Gartner Inc. made repeated calls for Apple to exit the hardware business because its market share in the 2000s slipped into low single digits. But Apple goes after the most profitable segment of the market not the most number of machines although this is starting to change. Lessons from Steve Get busy Roll up your sleeves and get to work straight away. Face hard decisions head-on. Jobs has to make some hard painful decisions but faces the situation head-on. Dont get emotional. Assess your company s problems with a cool clear head. Be firm. It couldn t have been easy but Jobs was firm and fair when he stepped back into Apple and began his drastic reorganization. He knew what had to be done. He took the time to explain it and he expected the staff to fall in line. Get informed don t guess. Make a thorough inspection of the company and base your decisions on data not hunches. It s tough but fair. Reach out for help. Don t shoulder the burden alone. Jobs asks for the company s help and he gets it. The managers help shoulder the burden of any cuts. Focus means saying no. Jobs focuses Apple s limited resources on a small number of projects it can execute well. Stay focused don t allow feature creep. Keep things simple which is a virtue in a world of overly complex technology. Focus on what you are good at delegate all else. Jobs doesn t direct animated movies or woo Wall Street. He concentrates on what he s good at. Chapter 2 Despotism Apple s One-Man Focus Group We made the buttons on the screen .