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Business options Part 4

Did you know? Customers provide 50% of the idea for new products/ services. New product development accounts for only 5% of the total life cycle costs, but it commits a company to 80% of the costs over the life of the product | 7 PLANNING DID YOU KNOW 0 Drill for oil You mean drill into the ground to try to find oil You re crazy. Drillers whom Edwin L Drake tried to enlist to his project to drill for oil in 1859 0 Heavier-than-air flying machines are impossible. Lord Kelvin President Royal Society 1895 0 We don t like their sound and guitar music is on the way out. Decca Recording Company rejecting the Beatles 1962 0 Who the hell wants to hear actors talk H M Warner Warner Brothers 1927 0 There is no reason anyone would want a computer in their home. Ken Olson President Chairman and founder of Digital Equipment Corporation 1977 Everything that can be invented has been invented. Charles H Duell Commissioner US Office of Patents 1899 0 This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876 0 Stocks have reached what looks like a permanently high plateau. Irving Fisher Professor of Economics Yale University 1929 o I think there is a world market for maybe five computers. Thomas Watson Chairman of IBM 1943 0 Louis Pasteur s theory of germs is ridiculous fiction. Pierre Pachet Professor of Psychology at Toulouse 1872 7 Planning LANGUAGE WORK Pronunciation Try reading the pairs of words below. Do you have difficulty in distinguishing any of them - light I write - late I rate - singer single - war wall - boat bolt - fired filed - we go we ll go - word world IQl Listen and underline what you hear. 1 I ll 11 set the parameters. 2 They ll I They put it there for you. 3 We can always rebuild I rebid. 4 That s the light I right one. 5 That s the world I word. 6 They need another boat I bolt. 7 They ve fired I filed it. 8 She gave him the long wrong one. Look again at exercise 1. How many syllables do fired and filed have Now practise saying these verbs as follows bill billed. - bill - forward - pass - share - confirm - interest - query - smooth - earn - measure - rationalize - .