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Chiến lược marketing của KFC Vietnam (verson english)

1/The concept : • Marketing strategy is how enterprises will do to achieve their marketing objectives . 2/Cach approach: • According to approach the product-market strategies. • According to coordinate approaches to marketing variables (marketing-mix). | Marketing strategy of KFC Vietnam Thainguyen, 05/2010 Members List Doanh Nguyễn Phương Hoa 1 Nguyễn Thị Lệ Huyền 2 Company Logo Contents I.The concept of marketing strategies and approaches. II.Introduction about the system KFC. III.The marketing strategy of KFC Vietnam. IV.Reviews. Company Logo I/The concept of marketing strategies and approaches 1/The concept : Marketing strategy is how enterprises will do to achieve their marketing objectives . 2/Cach approach: According to approach the product-market strategies. According to coordinate approaches to marketing variables (marketing-mix). Company Logo II/Introduction about the system KFC The formation and development KFC brand KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. Founded by Colonel Harland Sanders in 1952. More than 11,000 outlets. 85 countries and territories around the world. 8 million customers each day. Yum! Brands is run by David Novak, Chairman & CEO. KFC Division is run by Cheryl Bachelder, President and Chief Concept Officer. Company Logo From $ 105 to 7.2 Billion in 50 years 1952, Col. Sanders started franchising his recipe door to door financed by his $ 105.00 SS Check 1964, Col Sanders had more than 600 franchised outlets in the US and Canada. 1964, Sold his interest in his company for $2 million to a group of investors. 1966, KFC went public 1969, Listed on the NYSE 1971, KFC was acquired by Heublein lnc. For $285 million 1982, Heublein & KFC, was acquired by RJ Reynolds 1986, RJ Reynolds & KFC, was acquired by PepsiCo, lns. $840 million 1997, PepsiCo, lns. Spined-off of its qsr’s into independent Tricon Global Restaurants. 2002, Tricon changed it’s corporation name to yum! Brands, lnc Now: Yum Brands, lns. Is the world’s largest restaurant company in terms of system units with nearly 32,500 in more than 100 countries and territories. Yum Brands, lns. is a Fortune 300 company Yum Brands, lns. global system sales totaled more than $22 billion in | Marketing strategy of KFC Vietnam Thainguyen, 05/2010 Members List Doanh Nguyễn Phương Hoa 1 Nguyễn Thị Lệ Huyền 2 Company Logo Contents I.The concept of marketing strategies and approaches. II.Introduction about the system KFC. III.The marketing strategy of KFC Vietnam. IV.Reviews. Company Logo I/The concept of marketing strategies and approaches 1/The concept : Marketing strategy is how enterprises will do to achieve their marketing objectives . 2/Cach approach: According to approach the product-market strategies. According to coordinate approaches to marketing variables (marketing-mix). Company Logo II/Introduction about the system KFC The formation and development KFC brand KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. Founded by Colonel Harland Sanders in 1952. More than 11,000 outlets. 85 countries and territories around the world. 8 million customers each day. Yum! Brands is run by David Novak, Chairman & CEO. KFC Division is .