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1. Introduction to marketing research: Scientific research approach and Problem definition. Chapter summary: The chapter will provide understanding towards the nature and scope of marketing research and the scientific process involved. | Marke Paurav Shukla Marketing Research Download free books at BookBoon.com 2 Marketing Research 2008 Paurav Shukla Ventus Publishing ApS ISBN 978-87-7681-411-3 Download free books at BookBoon.com

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Lecture Marketing research - Chapter 15: Managing marketing research and research ethics

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Lecture Marketing research (10th edition): Chapter 7 - McDaniel, Gates

Lecture Marketing research - Chapter 1: The role of Marketing research in management decision making

Lecture Marketing research - Chapter 14: Communicating the research results

Lecture Marketing research - Chapter 2:

Lecture Marketing research (10th edition): Chapter 20 - McDaniel, Gates

Lecture Marketing research (12th edition) - Chapter 2: Marketing research in practice

Lecture Marketing research (12th edition) - Chapter 7: Marketing research on the internet

Lecture Marketing research - Chapter 4: Qualitative research