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Sample business plan for a coffee chain

Sample plan for a cafe chain including management, product-oriented business strategy, marketing . Invite you to consult the documentation later. | Source www.bplans.com TABLE OF CONTENT 1.0 Executive Summary.3 1.1 Objectives.4 1.2 Mission.4 1.3 Keys to Success .4 2.0 Company Summary.5 2.1 Company Ownership.5 2.2 Start-up Summary.5 2.3 Company Location and Facilities.7 3.0 Products.8 3.1 Product Description.8 3.2 Competitive Comparison.8 3.3 Sourcing.8 3.4 Technology.8 3.5 Future Products.8 4.0 Market Analysis Summary.10 4.1 Market Segmentation.10 4.2 Target Market Segment Strategy.11 4.2.1 Market Needs.11 4.2.2 Market Trends.11 4.2.3 Market Growth.12 4.3 Industry Analysis.12 4.3.1 Industry Participants.12 4.3.2 Distribution Patterns .12 4.3.3 Competition and Buying Patterns.12 4.3.4 Main Competitors.13 5.0 Strategy and Implementation Summary.15 5.1 Strategy Pyramids.15 5.2 Value Proposition.15 5.3 Competitive Edge.15 5.4 Marketing Strategy.15 5.4.1 Positioning Statements.16 5.4.2 Pricing Strategy.16 5.4.3 Promotion Strategy.16 5.4.4 Distribution Strategy.16 5.4.5 Marketing Programs.16 5.5 Sales Strategy.17 5.5.1 Sales Forecast. 17 5.5.2 Sales Programs. 20 5.6 Strategic Alliances.20 5.7 Milestones.20 6.0 Management Summary . 22 6.1 Organizational Structure.22 6.2 Responsibilities.22 6.3 Management Team Gaps.23 6.4 Personnel Plan.23 7.0 Financial Plan.25 7.1 Important Assumptions.25 7.2 Key Financial Indicators.25 7.3 Break-even Analysis.26 7.4 Projected Profit Loss .27 7.5 Projected Cash Flow.29 7.6 Projected Balance Sheet.30 7.7 Business Ratios.31 7.8 Exit Strategy.33 Page 2 of 34. Source www.bplans.com 1.0 Executive Summary The Daily Perc TDP is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order from a trained Barista their choice of a custom-blended espresso drink freshly brewed coffee or other beverage. TDP is offering a high-quality option to the fast-food gas station or institutional coffee. The Daily Perc offers its .