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Activity 2.3: Identifying the Business Challenge and Vision Statement

The business challenge and the vision statement provide direction for gathering and analyzing business requirements. You will develop both the business challenge and the vision statement to help guide you through the remaining activities in this course. In this activity, you will participate in small groups to identify the business challenge for Ferguson and Bardell, Inc. Then the entire class will compare business challenges and develop a common business challenge that all of the groups will use in class for the rest of the course | Activity 2.3 Identifying the Business Challenge and Vision Statement The business challenge and the vision statement provide direction for gathering and analyzing business requirements. You will develop both the business challenge and the vision statement to help guide you through the remaining activities in this course. In this activity you will participate in small groups to identify the business challenge for Ferguson and Bardell Inc. Then the entire class will compare business challenges and develop a common business challenge that all of the groups will use in class for the rest of the course. Next again working in groups you will create a vision statement that addresses the business challenge. Then the entire class will compare vision statements and develop a common vision statement that all of the groups will use for the rest of the course. Objectives After completing this activity you will be able to Identify a business challenge. Create a preliminary vision statement. Before You Begin This activity consists of small group tasks and class discussion. Materials To complete this activity you will need The Ferguson and Bardell Inc. case study in Appendix 1. Flip-chart paper and markers. Time to complete this activity 50 minutes 10 Activity 2.3 Identifying the Business Challenge and Vision Statement Exercise 1 Identifying the Business Challenge State the business challenge 15 minutes 1. Participate in small groups as assigned by the instructor. 2. Review the Ferguson and Bardell Inc. case study in Appendix 1. 3. Write a paragraph that describes the business challenge. Be concise. Your business challenge should identify details from the case study. Identify specific performance problems technologies processes or systems. Think about who your audience will be in preparing the perceived business challenge. Use terms that are meaningful understandable and precise. 4. Write the business challenge in the space below. 5. Duplicate your business challenge on a piece of