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Practice/ Industry group marketing action plan

Practice/ Industry group marketing action plan | Practice/Industry Group Marketing Action Plan __Group [DATE] I. Situation Analysis Strengths of the group: 1. 2. 3. Weaknesses of the group 1. 2. 3. Strengths and Weaknesses of the firm as they affect the group: 1. 2. 3. II. Identifying Opportunities A. Identify 3 or more existing clients with cross-selling potential. 1. 2. 3. B. Identify 3 or more prospective clients – specific individuals or companies. 1. 2. 3. C. Identify 3 or more prospective client groups – industries or types. 1. 2. 3. D. Identify 3-5 present or potential sources of referrals – industries, companies of individuals. 1. 2. 3. IV. Recruiting and Training A. Identify specific recruiting needs: B. Identify the specific group training needs: IV. Setting Goals and Objectives A. Short-term Goals The group established the following 3 short-term goals. 1. 2. 3. In working towards these short-term goals, the group set the following one-year objectives: Goal #1 Objectives: 1. 2. 3. Goal #2 Objectives: 1. 2. 3. Goal #3 Objectives: 1. 2. 3. B. Long-term Goals The group established the following 3 long-term goals. 1. 2. 3. In working towards these long-term goals, the group set the following one to five-year objectives: Goal #1 Objectives: 1. 2. 3. Goal #2 Objectives: 1. 2. 3. Goal #3 Objectives: 1. 2. 3. V. Create Activity Responsibilities Short-Term Goals Short-Term Goal #1 Objective: Activity Responsible Attorney(s) Target Date Short-Term Goal #2 Objective: Activity Responsible Attorney(s) Target Date Short-Term Goal #3 Objective: Activity Responsible Attorney(s) Target Date Long-Term goals Long-Term Goal #1 Objective: Activity Responsible Attorney(s) Target Date Long-Term Goal #2 Objective: Activity Responsible Attorney(s) Target Date Long-Term Goal #1 Objective: Activity Responsible Attorney(s) Target Date Practice Group Marketing Plan .doc Edit and training by: Vu Minh