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Professional Event Coordination_ Julia Silvers WILEY

An event is an experience, carefully crafted to deliver an impact on the person in attendance. The activities, environment, and layers of multi- sensory effects are integrated into an event design that is staged and choreographed with precision and polish. The best event experience is one in which the mechanics are imperceptible to the attendee and the in- tended impact is delivered effectively and invisibly. | 1123.chfm 9/9/03 9:05 AM Page i Professional Event Coordination 1123.chfm 9/9/03 9:05 AM Page ii The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-First Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP The International Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William O’Toole and Phyllis Mikolaitis, CSEP Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle, CAE, CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner, CFE, and Vladimir Rukavina, CFE Professional Event Coordination by Julia Rutherford Silvers, CSEP 1123.chfm 9/9/03 9:05 AM Page iii Professional Event Coordination Julia Rutherford Silvers, CSEP JOHN WILEY & SONS, INC. 1123.chfm 9/9/03 9:05 AM Page iv This book is printed on acid-free paper.᭺ ϱ Copyright © 2004 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copy- right Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be ad- dressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hobo- ken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator@wiley.com. Limit of Liability/Disclaimer of Warranty: While the .