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A LIST OF SOME PR FUNCTIONS

Media relations: gaining editorial coverage Issues and risk management Crisis management CEO reputation management Change management Internal communications Corporate identity and image management Managing stakeholder conflicts: NGOs and managing activists Corporate social responsibility Publications of Annual Reports: corporate reporting Corporation reputation management Financial and investor relations Managing shareholder expectationsExhibition and event management Brand building Promoting professional services and business to business services Managing sponsorship Managing relationship with suppliers and distributors Building relationships with various buyers Media and competitor analysis Public affairs and lobbying Supporting other elements of the mix KEY TOOLS FOR PR PRACTITIONERS • • • • • • • •. | A LIST OF SOME PR FUNCTIONS Media relations gaining editorial coverage Issues and risk management Crisis management CEO reputation management Change management Internal communications Corporate identity and image management Managing stakeholder conflicts NGOs and managing activists Corporate social responsibility Publications of Annual Reports corporate reporting Corporation reputation management Financial and investor relations Managing shareholder expectationsExhibition and event management Brand building Promoting professional services and business to business services Managing sponsorship Managing relationship with suppliers and distributors Building relationships with various buyers Media and competitor analysis Public affairs and lobbying Supporting other elements of the mix KEY TOOLS FOR PR PRACTITIONERS E-mail press release Press briefings conferences Site press and VIP visits Photography Video News Releases VNRs digital Stunts Editorial coverage Hospitality events Viral campaigns Advertorials Features Webcasting Interviews Competitions Surveys and results of market research Case studies Corporate literature and publications Newsletters and e-zines Contract publishing Web sites and portals Published surveys and reports based on consumer medical or scientific research How to Create a PR Plan Suggestions For An Effective Public Relations Campaign An institution with a basketball program should consider the following suggestions for developing a public relations campaign. Set Goals and Objectives Determine what is to be accomplished by the public relations campaign and plan to meet these goals and objectives such as Increase fan participation attendance Enhance reputation of the sport and its student-athletes Generate awareness and enthusiasm for related but non-competition activities such as youth clinics Enhance reputation of the institution community Make all public relations actions relevant to meeting the goals and objectives initially determined. The .