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Ebook Experimental business research: Marketing, accounting and cognitive perspectives (Volume III) - Part 1

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Part 1 of ebook "Experimental business research: Marketing, accounting and cognitive perspectives (Volume III)" provides readers with contents including: the rationahty of consumer decisions to adopt and utilize product-attribute enhancements; a behavioral accounting study of strategic interaction in a tax compliance game; information distribution and attitudes toward risk in an experimental market of risky assets; effects of idiosyncratic investments in collaborative networks; . |