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Ebook Marketing management/ Essentials of marketing: Part 1 - Neha Tikoo
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Ebook Marketing management/ Essentials of marketing: Part 1 presents the following content: Marketing: Scope and Concepts; Understanding the Marketplace and Consumers; Consumer Markets and Consumer Buying Behaviour; Business Markets and Business Buyer Behaviour; Designing a Customer-driven Strategy and Mix: Creating Value for Target Customer; .Please refer to the documentation for more details. |