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Master's thesis of Technology: The body as separates: an exploration in women's size definitions for mass market apparel based on the body as separate parts

This research has been undertaken by theoretical and practical investigation via a critique of the historical and contemporary topics surrounding women’s apparel size definitions. This analysis has informed the development of an alternative size model to assist design and production of mass market apparel. There is expectation from both apparel manufacturers and consumers that apparel standards are necessary for the efficient production and distribution of mass market apparel. This is predominantly a post second world war phenomenon to firstly, efficiently mass produce apparel and, secondly, direct consumers to the most suitable size. Standards inherently demand strict compliance (with their terms) to successfully maintain their purpose. |