Đang chuẩn bị liên kết để tải về tài liệu:
Lecture International marketing (16th edition) - Chapter 5: Culture, management style, and business systems
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
The main goals of this chapter are to: The necessity for adapting to cultural differences, how and why management styles vary around the world, the extent and implications of gender bias in other countries, the importance of cultural differences in business ethics, the differences between relationship-oriented and information-oriented cultures. |