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How do consumers trust the signals in E-commerce market - the case of cosmetics products

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This paper empirically studies how young consumers trust the signals provided by sellers (with a purpose of reducing the asymmetry) in the e-commerce market with the case of cosmetics. Cosmetics are the item chosen as a research object because it is a typical good for the group of goods – the group of goods that consumers can hardly distinguish the quality even after being used. |