Đang chuẩn bị liên kết để tải về tài liệu:
How do consumers trust the signals in E-commerce market - the case of cosmetics products
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
This paper empirically studies how young consumers trust the signals provided by sellers (with a purpose of reducing the asymmetry) in the e-commerce market with the case of cosmetics. Cosmetics are the item chosen as a research object because it is a typical good for the group of goods – the group of goods that consumers can hardly distinguish the quality even after being used. |