Đang chuẩn bị liên kết để tải về tài liệu:
Lecture International marketing (15/e): Chapter 16 - Cateora, Gilly, Graham
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary, . |