Đang chuẩn bị liên kết để tải về tài liệu:
Lecture International marketing (15/e): Chapter 8 - Cateora, Gilly, Graham
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Chapter 8 - Developing a global vision through marketing research. After studying this chapter you will be able to understand: The importance of problem definition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research. |