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Facebook Marketing from A to Z (English): Part 1

Cuốn sách "Facebook Marketing from A to Z" phiên bản tiếng Anh gồm 12 chương và hàng trăm đề mục, ngoài kiến thức về facebook marketing, cuốn sách còn giúp người đọc hiểu thêm về marketing nói chung, hay các ngành thuộc marketing online nói riêng như SEO, Email Marketing, Viral Marketing, Sách được chia thành 2 phần, phần 1 gồm 7 đề mục: Facebook marketing overview, facebook terms, facebook graphsearch, custom audiences, advertising on facebook, facebook on your website, fan page. | Table of contents I. FACEBOOK MARKETING OVERVIEW . 4 1.1. Facebook Marketers . 6 1.2. Facebook Users . 7 1.3. Facebook Marketing Strategy . 8 1.4. EdgeRank . 12 1.5. Summary. 13 II.FACEBOOK TERMS . 14 2.1. Rights and Responsibilities . 14 2.2. Facebook Ads Guidelines . 15 III. FACEBOOK GRAPHSEARCH . 22 3.1. Using Facebook Graph Search . 23 3.2. Application of Facebook Graph Search . 38 IV. CUSTOM AUDIENCES . 49 4.1. Facebook User ID . 49 4.2. GET User ID. 50 4.3. Audiences . 51 4.4. Retargeting Audiences . 53 V. ADVERTISING ON FACEBOOK . 55 5.1. Image dimensions . 55 5.2. Ad Sets. 58 5.3. Add Payments . 61 5.4. Create Boost Post . 62 5.5. Create Facebook Ads . 64 5.6. Ad Manager Error . 72 VI. FACEBOOK ON YOUR WEBSITE . 76 6.1. Facebook Open Graph Meta Tags . 76 6.2. LIKE amp SHARE Buttons . 78 VII. FAN PAGE . 80 7.1. Fan page s Categories . 80 7.2. Suggested Pages . 82 7.3. Facebook Reach . 88 7.4. Increase Organic Reach for Fan page . 96 7.5. Steps to develop Fan Page . 103 7.6. Fan Page Content . 112 VIII.PROFILE . 120 8.1. How to use Facebook Profile effectively . 120 8.2. Promote Posts on Profile . 129 8.3. Pages Expert amp Ads Expert Badges . 133 8.4. Account Security . 136 IX. POWER EDITOR . 140 9.1. Power Editor Overview . 140 9.2. Lookalike Audiences . 157 X. FACEBOOK MEASUREMENT . 165 10.1. Facebook Ads Reporting . 165 10.2. Facebook Marketing and Google Analytics . 168 10.3. Tracking Facebook Ads. 177 XI. FACEBOOK RESEARCH. 186 11.1. Facebook Trends . 186 11.2. Facebook Insights. 198 11.3. Research Facebook Marketing . 205 XII. STRATEGY amp TACTICS . 216 12.1. Facebook Marketing Process . 216 12.2. Facebook Circle Focus . 218 12.3. Conversion Rate . 220 12.4. Target Audiences. 221 12.5. Brand . 222 12.6. Customer . 223 12.7. Sale. 224 I. Facebook Marketing overview Facebook up to date has been considered the largest social network in the world which can be compared to a nation in terms of population. Facebook gives people more freedom and contributes to