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Lecture Entrepreneurship: Chapter 4 - Zacharakis, Bygrave, Corbett
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Chapter 4 - Prototyping your idea. Once you’ve identified your opportunity, the next step is to devise a strategy to pursue that opportunity. While you’re probably familiar with the basic strategy categories from previous coursework - differentiation, low cost, niche - many would-be entrepreneurs fail to grasp the intricacies of devising and implementing their strategy. |