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Impact of security and privacy issues in internet marketing-a study

Purpose of the study is to analyze security issues which have an impact on the online shopping buying behavior of the customer. Also highlights the factors which helps in retaining the online customer. | Impact of security and privacy issues in internet marketing-a study International Journal of Management IJM Volume 10 Issue 4 July August 2019 pp.36 43 Article ID IJM_10_04_005 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 10 amp IType 4 Journal Impact Factor 2019 9.6780 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication IMPACT OF SECURITY AND PRIVACY ISSUES IN INTERNET MARKETING-A STUDY. Koppisetti Durgabhavani Research Scholar Bharathiar University Tamilnadu India. Dr. A. R Krishnan Faculty of Management SRM IST Chennai India. ABSTRACT Purpose of the study is to analyze security issues which have an impact on the online shopping buying behavior of the customer. Also highlights the factors which helps in retaining the online customer. The survey is conducted with 175 consumers. A Questionnaire was designed with 5 points Likert scale Strongly agree - 1 to strongly disagree 5 and ranking. The article also focuses on the relationship and the significance between securities versus online purchasing. For effective analysis statistical tools like factors analysis and correlation test are performed. Keywords Digital market privacy security risk risk reduction. Cite this Article Koppisetti Durgabhavani and Dr. A. R Krishnan Impact of Security and Privacy Issues in Internet Marketing-a Study International Journal of Management 10 4 2019 pp. 36 43. http www.iaeme.com IJM issues.asp JType IJM amp VType 10 amp IType 4 1. INTRODUCTION The term privacy includes both ethical and legal aspects. Privacy was coined in twentieth century. The reason for the emergence of this term in online business is due to the increase in the usage and adoption of internet in public life as well as in developing businesses has led to a phenomenal rise in online shopping. Even though there is a increase in the population of online customers it always accompanied with a threat of personal information being shared and it .