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Brand awareness – a study among biscuit consumers in Madurai city

A study on the consumer brand awareness on biscuit is a worthy endeavour to draw the valid inferences in these aspects. The researcher makes this study to understand the preference and behavioral patterns of the customers of biscuits. | Brand awareness a study among biscuit consumers in Madurai city International Journal of Management IJM Volume 11 Issue 3 March 2020 pp. 28 35 Article ID IJM_11_03_004 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 11 amp IType 3 Journal Impact Factor 2020 10.1471 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed BRAND AWARENESS A STUDY AMONG BISCUIT CONSUMERS IN MADURAI CITY Dr. R. Geetha Assistant Professor Commerce Department School of Social Sciences and Languages VIT Vellore Tamil Nadu India Dr. Devi Meenakshi. K Assistant Professor Sr English Department School of Social Sciences and Languages VIT Vellore Tamil Nadu India ABSTRACT All Human beings need food shelter and clothes. The most important need among these three items is food. People take nutritious food for maintain their health. They consume products manufactured by rice or wheat items. In India the total cultivation of wheat is more comparing with the cultivation of rice. Majority of the people take the products manufactured by wheat. Biscuits are the products which are produced in large quantities by using wheat as a main ingredient. A study on the consumer brand awareness on biscuit is a worthy endeavour to draw the valid inferences in these aspects. The researcher makes this study to understand the preference and behavioral patterns of the customers of biscuits Keywords Customer Relationship Management Hotel industry Tourism Culture. Cite this Article Dr. R. Geetha and Dr. Devi Meenakshi. K Brand Awareness A Study among Biscuit Consumers in Madurai City International Journal of Management IJM 11 3 2020 pp. 28 35. http www.iaeme.com IJM issues.asp JType IJM amp VType 11 amp IType 3 1. INTRODUCTION Biscuits manufacturing companies provides various benefits to the Indian economy. They give hygienic products and uphold the total health of the population. These companies also give more employment .