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Territorial marketing and its role in determining regional competitiveness. Evaluating supply chain management

The main purpose of our research is to analyze the methodological and practical aspects of the sustainable development strategy of competitiveness of the Kazakhstan regions and the ways to implement it based on territorial marketing. | Territorial marketing and its role in determining regional competitiveness. Evaluating supply chain management Uncertain Supply Chain Management 8 2020 1 16 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage www.GrowingScience.com uscm Territorial marketing and its role in determining regional competitiveness. Evaluating supply chain management Nataliya A. Tovmaa Nursultan B. Shurenova Laila A. Bimendiyevaa Zhanna T. Kozhamkulovaa and Zauresh B. Akhmetovaa a Al-Farabi Kazakh National university Almaty Kazakhstan CHRONICLE ABSTRACT Article history Nowadays development and sustainability are often combined in the analysis of regional and Received August 25 2019 local processes. In this case the definition of both competitiveness and sustainability of Received in revised format development require adequate interpretation and quantitative assessment. Territorial marketing September 25 2019 is used as a tool to assess the competitiveness of a region. The main purpose of our research is Accepted October 8 2019 Available online to analyze the methodological and practical aspects of the sustainable development strategy of October 8 2019 competitiveness of the Kazakhstan regions and the ways to implement it based on territorial Keywords marketing. Among the crucial indicators of territorial marketing which this article tackles Territorial marketing supply chain management draws particular interest. Each indicator includes a set of criteria Supply chain management that best describe it. This is a 10-point rating system where the region that showed the best Regional competitiveness result gets 10 points. It is assumed that based on the generally accepted methods the overall Innovation competitiveness can be measured considering the competitiveness of the 5 mentioned Human capital indicators as well as their assessment with regard to the competitiveness of their criteria. The research results showed that the aggregate indicator for all the